Phnom Penh Post:How a coffee chain conquered Cambodia: Brown’s success story
Emily Wight, 03 October 2013
Solace can be found in Street 51’s Brown. The air conditioning seems to freeze the sweat on your brow; beaming, attentive staff repeat “sousdai” at first glimpse of a potential customer, and a curious soundtrack of acoustic covers of Western pop songs, from Chris Brown to Lady Gaga, plays non threateningly in the background. For expats it offers a home from home, serving up cappuccino, espresso and lattes as well as a glorious array of sandwiches and pastries. But most of its clientele are young Cambodians.(...)
Brown is Chang’s first business venture. On his return to Cambodia after studying, he initially went into the non-profit sector, but funding was sparse due the the global economic downturn, and he found that it didn’t pay the bills. Along with the co-founder of his non-profit, he joined up with the other three, and they pinpointed coffee as an opportunity. Chang said: “At the time, there weren’t as many coffee shops in Phnom Penh. I’d seen from Melbourne and other parts of the world that cafés are features of a modern city.”(...)