Infuence of Humen Garment

Humen town of Dongguan, on the east coast of Pearl River Estuary, is located in the southeast of Guangdong province. Humen covers an area of 178.5 square kilometers and has a local resident population of 120,000 and a foating population of 500,000. There are more than 1,250 large-scale garment enterprises in Humen town, among which 300 foreign-capital enterprises, 800 private enterprises, and about 100 support factories specializing in weaving, heat setting, zipper and dyeing, with productive capacity of 250 million suits per year. It was awarded the Most Infuential Capital of Textile Industry by Economic Daily Media. In the one square kilometer's garment market, there are 22 large-scale garment wholesale marts, such as Fumin Commercial Building which enjoys the reputation of No. 1 fashion wholesaler in China, Huanghe Fashion City of Humen town, Lungchuen Business Plaza, Lane Crawford, New Times, Baolaohui, Xinlangchao, JinBaili, Daying Eastern International Garment Mall, which accommodate more than 10,000 garment shops in total. The domestic and international sales amount to about RMB 13.5 billion yuan per year.

In addition, there are 11 garment support malls, such as Fumin Drapery Mart, Huacheng Drapery Mart, Humen International Cloth Center, Bomei Cloth Trade Center, Fumin Leather & Leatherware Mart and Taixing Accessories Mall, which covers an area of one square kilometer with more than 8,000 shops and sales volume RMB six bi l l ion yuan per year. Humen Association of Apparel & Ornaments Industries, the first town apparel & ornaments association in China, was established in March 1996. In accordance with the guideline of management, service, guidance and improvement, the Association serves for the garment enterprises in Humen with heart and soul, and builds a bridge between enterpr ises and government .

It has successfully held Humen International Fashion Fair for 12 times from 1996 with turnover of more than RMB one billion yuan every year. Thanks to so many years' meticulous cultivation, Humen garment has become the first famous garment manufacturing base and wholesale market in China and a pillar industry of Humen which boasts large scale, high qual i ty indust ry cluster. Human was awarded Professional Town and Technology Innovation Pilot Town of Guangdong province by Science and Technology Offce of Guangdong Province in 2002, China Famous Town of Women Wears by China Textile Industry Association in early 2003, and was listed in Torch plan- Humen Garment Design and Characteristic Manufacturing Industry Base by National Science and Technology Ministry in 2007.

Humen has successfully held China (Humen) International Fashion Fair for 12 times in a row which greatly promoted garment industry.

As the saying goes, one industry's prosperity will bring prosperity to many other industries. The development of garment indust ry act ivated 10 industries in Humen, such as business, tourism, transportation, electronics and communication, real estate, hotel, catering, etc. The regional economy featured by taking the garment industry as its pillar industry, has generated good industry cluster effect.

Its prosperous exhibition industry has also facilitated the fast development of logistics and hotel industry.

There are more than 50 professional companies specializing in logistics, warehousing, distribution and transportation in Humen, and still more than 6,000 runs of bus and minibus going to or back to Humen everyday. Humen's hotel industry booms with so many businessmen and tourists. Humen has 107 hotels, among which three are five-star hotels. In 2007, the GDP of Humen reached 18.289 billion yuan, the gross value of industrial output 45.834 billion yuan, total taxes 3.176 billion yuan and per capita net income of farmers 13,915 yuan.

The strategy of building brand through the platform of exhibition starts to yield positive effect. Humen already possesses one national well-known trademark, three national brand products, 11 national inspection- free products, 13 famous trademarks of Guangdong province and 11 famous-brand products. It was also awarded the Grand Prix for Brand Promotion of Chinese Clothes, 2005-2006.

Source form China Textile Magazine

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